Here’s the deal: Many people associate Christianity with condemnation.
Your congregation may welcome all, but you may be missing many people who are longing for a welcoming space—gay and transgender people who are unwilling to risk rejection again, young adults who long for an inclusive church, parents who want to raise their children in a truly welcoming environment like yours. The list is very long.
Stating your welcome publicly is one step to inviting many disenfranchised worshippers back into the fold!